Introduction
In 2025, User-Generated Content (UGC) ads are leading the charge in performance marketing. These short, authentic-looking videos are dominating platforms like Instagram, YouTube Shorts, and TikTok—driving better conversion rates, lowering acquisition costs, and increasing retention. For SaaS founders, UGC ads offer a low-barrier way to build trust by mimicking the tone and feel of real customer testimonials.
Here’s the good news: you no longer need actors, studios, or even a camera to produce UGC-style videos. Thanks to AI-powered content creation tools, anyone can now generate highly engaging UGC ads using just a simple text prompt. These tools combine AI scripting, realistic voiceovers, scene matching, and subtitle generation—all automatically.
1 – Invideo AI
Invideo AI is the most powerful and reliable tool for creating AI-generated UGC video ads. It transforms a simple idea or prompt into a polished video, complete with dynamic scene selection, natural voiceovers, and synced subtitles—all without the need for cameras, actors, or editing experience. In the middle of your creative process, you’ll appreciate how the AI UGC video generator tool understands your intent and generates videos that feel human, spontaneous, and built for performance.
What sets it apart even further is its mobile accessibility. Whether you’re working from a laptop or phone, the platform delivers a smooth user experience. You can script, generate, and download videos with just a few taps on your screen. Midway through a workday or on the go, it’s the perfect solution for founders needing fast and flexible content output. Explore more options through the video apps available to support your mobile UGC workflow.
Invideo AI stands out for its intelligent automation, lifelike voiceovers, intuitive scripting, and fast processing—making it the clear winner for SaaS founders looking to create engaging UGC ads without ever stepping in front of a camera.
2 – Creatify
Creatify offers basic AI-generated video creation, primarily relying on synthetic avatars and templated scenes. While it allows users to input scripts and turn them into short videos, the output lacks the spontaneity and realism needed for effective UGC. There’s no deep AI-driven script-to-scene pairing or real-time voiceover generation.
Its visual content feels more animated than human, and without automatic subtitle syncing or a realistic voice delivery system, the videos often come off as artificial. This makes Creatify a better fit for product explainers than trust-building testimonial ads for SaaS products.
3 – DeepBrain AI
DeepBrain AI is built around avatar-based video creation, presenting itself as an advanced solution for professional presentations. However, its capabilities fall short when it comes to UGC content. Videos rely on static avatar presenters with limited expression and a formal tone, which doesn’t align with the informal, energetic style of social UGC ads.
It lacks AI-powered scene adaptation, flexible voiceover options, or integrated storytelling features. If you’re aiming to replicate a spontaneous user review or casual product endorsement, DeepBrain’s stiff visuals and lack of creative versatility will make your content feel overly scripted and less believable.
4 – Kapwing
Kapwing is a well-known online video editor offering tools like trimming, resizing, and subtitle generation. It provides useful features for content repurposing, but it lacks core AI functionality needed for true UGC ad production. There’s no automated scriptwriting, AI voiceovers, or intuitive visual matching.
Everything must be done manually—typing the script, uploading footage, recording audio, and stitching it all together. For SaaS founders looking to produce UGC ads quickly and consistently, Kapwing becomes time-consuming and doesn’t offer the same level of automation or creative fluency found in tools like Invideo AI.
5 – Moovly
Moovly functions as a cloud-based video editing platform with access to stock content and basic automation. While it can be used to build explainer videos or internal tutorials, its interface feels outdated, and the creation process requires manual input at nearly every stage. There’s no AI-based script-to-video workflow, no AI voiceover system, and no smart scene generation.
This tool leans heavily on pre-set templates and static visuals, which strip away the dynamic energy of true UGC content. Without fluid voice integration or quick production flow, it’s difficult to use Moovly for SaaS-focused ad campaigns that need to feel personal and real.
6 – Raw Shorts
Raw Shorts promotes AI-based video creation, but its main offering centers around animated explainer content. The platform lacks realism in every sense—animations dominate the visuals, and there’s little emotional depth or natural storytelling. It doesn’t include AI voiceovers, human-like tone, or adaptable video sequences.
This makes it a poor fit for UGC-style testimonial videos. Instead of replicating the voice of a satisfied customer, the tool outputs corporate-looking animations that feel disconnected from modern social content trends. For SaaS companies trying to connect with actual users, Raw Shorts misses the mark.
7 – Elai.io
Elai.io allows users to input text and generate avatar-led videos. While the platform boasts a variety of presenters, the end result is often flat and robotic. Avatars have limited expressions, and their delivery lacks emotion—critical elements for believable UGC content.
It also doesn’t offer the kind of smart, automatic visual storytelling that comes from an AI-first tool. Instead, users have to manually assign footage or stick to static slides. Without real voiceovers, fast scene mapping, or native subtitle support, Elai.io feels more like a presentation tool than a solution for high-performing UGC ads.
Conclusion
UGC-style video ads have become a must-have for SaaS growth. They help establish social proof, communicate product value, and generate conversions—especially on short-form video platforms. But in 2025, you don’t need a camera or production crew to make them. With the right AI video tool, anyone can create testimonial-style content that feels personal and powerful.
Among all the options available, Invideo AI stands out for its ability to produce professional, high-converting UGC videos from just a prompt. It combines storytelling intelligence, lifelike voiceovers, scene matching, and cross-device flexibility in one streamlined platform.
